Deluxe Double or Twin Room Tower
- 1 King-size bed
- Heating
- Bathtub
- Air conditioning
Hotel · Florence · Tuscany
Golden Tower Hotel & Spa
A 5-star boutique stay in the heart of Florence, steps from the shopping district and a short walk from the Duomo.
- Central Florence location
- Spa & wellness centre with Turkish bath and Jacuzzi
- Paid airport shuttle and valet parking
9
Perfect
1305 reviews
Booking.com 9 · 1305 reviews
About
Golden Tower Hotel & Spa
Golden Tower Hotel & Spa is a 5-star property on Piazza Strozzi, in the middle of Florence's shopping area. It's about 650 metres from Piazza del Duomo and a short walk from the Museo di Palazzo Davanzati. The building has a medieval feel, and the rooms mix classic Tuscan character with modern comforts.
The hotel's spa is a key draw — it has a Turkish bath, steam room, sauna, and Jacuzzi, plus a treatment room for massages and beauty treatments. There's also a bar and lounge, and room service is available around the clock. For getting around, the hotel can arrange a paid airport shuttle, and valet parking is on site.
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Express check-in/ -out
In brief
What works, what to weigh
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Strengths
4 reasons to book- Central location for sightseeing — The hotel sits on Piazza Strozzi, right in Florence's shopping district, about 650 metres from Piazza del Duomo and a short walk from the main museums and the Ponte Vecchio.
- On-site spa and wellness facilities — Guests can use the Turkish bath, sauna, steam room, and Jacuzzi, and book a range of treatments from massages to facials.
- Personal, attentive service — Reviewers consistently highlight the helpfulness of the staff, with one mentioning one-on-one itinerary planning and a personalized Chianti tour.
- Spacious, well-appointed rooms — Rooms are described as bright, huge, and elegantly decorated, with amenities like bathtubs, coffee machines, and some with fireplaces.
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Worth weighing
4 to weigh- Dining ratings are middling — The 'Dining' category scores 6 out of 10, which suggests the in-house restaurant may not match the high standards of other areas.
- No pets allowed — The hotel does not accept pets, so guests travelling with animals will need to look elsewhere.
- Rooms and cleanliness rated lower than other aspects — While still positive, the 'Rooms and cleanliness' category scores 7 out of 10, slightly below the hotel's overall rating.
- Price is on the higher side — Rooms start from £512 per night, which is a significant investment for a city break.
01 — Rooms
Rooms & rates
High season: summer dates usually book out a few weeks ahead.
Classic Double or Twin Room
- 1 King-size bed
- Heating
- Bathtub
- Air conditioning
Junior Suite Split Level
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Junior Suite
- 2 King Size Beds
- Coffee machine
- Heating
- Fireplace
- Bathtub
Basic Single Room
- 1 Single bed
- Shower
- Heating
- Air conditioning
Deluxe Double Room Spa Bath Tower
- 1 King-size bed
- Heating
- Air conditioning
Suite
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Deluxe Double or Twin Room
- 1 King-size bed
- Heating
- Bathtub
- Air conditioning
Luxury Twin Room
- 2 Single beds
- Shower
- Coffee machine
- Heating
- Air conditioning
Deluxe Double Room Tower
- 1 King-size bed
- Shower
- Heating
- Air conditioning
Junior Suite Spa Bath
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Balcony
02 — Amenities
Services & amenities
Everything included at this stay — the facilities and essentials, at a glance.
General
- Wi-Fi
- Air conditioning
- Heating
- Lift
- No smoking on site
- Safe deposit box
Services
- 24-hour reception
- Express check-in/out
- Room service
- Housekeeping
- Laundry
- Dry cleaning
- Tours/Ticket assistance
- Paid airport shuttle
- Car hire
Spa & Wellness
- Spa & wellness centre
- Sauna
- Turkish bath
- Steam room
- Jacuzzi
- Massage
- Facial
- Treatment room
Food & Drink
- Coffee shop
- Snack bar
- Bar/Lounge area
- In-room breakfast
- Children's menu
Room Amenities
- Mini-bar
- Tea and coffee facilities
- Flat-screen TV
- Soundproofed rooms
- Ironing facilities
- Free toiletries
- Electric kettle
- Bathtub or shower
- Terrace (in some rooms)
Accessibility
- Rooms/Facilities for disabled
- Wheelchair access
- Toilet for disabled
- Bathroom for disabled
Photos
Gallery
03 — Reviews
What guests say
Recent verified reviews from guests who stayed here.
Guest-rated 9/10 from 1,305 reviews
Booking.com · 9 · 1305 reviews
9Verified guest“The staff gave excellent service throughout my stay. The room was spacious and elegantly decorated. I appreciated the complimentary water bottles each night. The location was perfect for exploring local attractions. I highly recommend this stay for its charm and personal touches.”
9Verified guest“The staff were helpful and very friendly.”
9Verified guest“Golden Tower Hotel was a beautifully clean, well-appointed, value-for-money boutique hotel. The service was excellent and you couldn't ask for a better location. Our stay was relaxing and we just can't fault anything. We ate in-house and the meals were delicious. It is sometimes a risk booking over the internet but we were extremely satisfied and will definitely recommend the hotel to family and friends.”
9Verified guest“The staff were excellent. The amenities and decor were beautiful. Internet access was very reliable and fast. I've stayed in hotels all over the world and this is one I would return to. Great location just a few minutes' walk from the city centre, museums, and Ponte Vecchio. Good restaurants nearby. Breakfast and staff at the hotel restaurant were excellent. Highly recommended.”
9Verified guest“I have no words — the best quality I've stayed at before. The staff's service was excellent and comfortable during my 3-day stay. Convenient location for traditional places and good food, though the hairdryer was very heavy.”
9Verified guest“The charm of the medieval building paired with spacious, cozy rooms. The hotel's convenient location allowed us to walk to nearly every major attraction, and having a spa on-site is a huge bonus. We loved the unique touches, like the water bottles waiting for us at night after a long day of exploring. Plus, the lovely bar area was the perfect spot to unwind each evening.”
04 — Location
Getting around Florence
The property sits in Florence.
Shopping District: The hotel is right on Piazza Strozzi, surrounded by Florence's high-end shopping streets. You can step out and be among the boutiques in minutes.
Piazza del Duomo: About 650 metres away, a 5-10 minute walk. The cathedral, baptistery, and Giotto's Campanile are all there.
Museo di Palazzo Davanzati: A short walk from the hotel. This medieval palace museum gives a glimpse into Florentine domestic life.
Piazza Strozzi 11/R, Florence, Tuscany, 50123, Italy
05 — Good to know
Policies & conditions
Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.
- Check-in
- From 15:00-23:59
- Check-out
- By 12:00
- Cancellation
- Free cancellation on many rates — terms on booking page
- Payment
- Pay-at-hotel available on many rates; final terms at booking
- Pets
- Not allowed
- Property
- 30 rooms
06 — Questions
Frequently asked
What are the check-in and check-out times?
Check-in is from 15:00 to 23:59, and check-out is until 12:00.
Is parking available at the hotel?
Yes, parking is available on site, and valet parking is also offered.
Are pets allowed at Golden Tower Hotel & Spa?
No, pets are not allowed at this property.
Does the hotel have an airport shuttle?
Yes, a paid airport shuttle is available.
Is there a spa at the hotel?
Yes, the hotel has a spa and wellness centre with a sauna, Turkish bath, steam room, and Jacuzzi, as well as treatment rooms for massages and beauty services.
What room types are available?
The hotel offers a range of rooms, including Classic, Deluxe, Junior Suites, and a Basic Single Room. Many have king-size beds, and some suites include a spa bath or fireplace.
The bottom line
Golden Tower Hotel & Spa is a solid choice for travellers who want a central base in Florence with a full spa and strong service. The location is outstanding, and the rooms are comfortable and well-equipped. Just keep in mind that dining isn't its strongest suit, and the price is at the premium end.
9Best for spa lovers and first-time visitors who want to be in the middle of Florence.
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